BIOGRAPHY
Gregory Stuart Allen is a multidisciplinary designer and Founder & Creative Director of Dawn Media, with nearly two decades of experience in visual communication, graphic design and creative direction.
His approach combines strategic thinking, psychology and design to help businesses communicate with greater clarity and intention. He specialises in distilling complex ideas into distinctive visual systems that shape perception, create meaning and make brands easier to understand, remember and choose.
Gregory studied Design and Visual Communications at Birmingham City University, developing a strong foundation in typography, composition, colour, image-making and visual storytelling.
He then spent almost a decade as an independent designer producing thousands of pieces of commercial visual design for international studios. Working at that scale developed a highly disciplined understanding of composition, hierarchy, typography, image-making and the psychology of visual impact. It also established the technical and creative foundations that continue to inform his work today.
In September 2019, Gregory founded Dawn Media, a creative studio focused on visual communication, brand identity and creative direction. The studio works at the intersection of strategy, psychology and design, helping businesses transform how they are seen, understood and experienced.
His creative practice is influenced by cyberpunk, speculative futures, Y2K and contemporary digital culture, balanced by a deliberate interest in simplicity, clarity and meaning.
Based on the Costa del Sol, Gregory approaches design with a futurist's vision and a strategist's precision, helping ambitious businesses evolve their visual communication with intelligence, clarity and intent.
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EXPERTISE
01. BRAND IDENTITY & STRATEGY
Distinctive, high-value brand development
Distinctive, high-value brand development
02. GRAPHIC & PRINT DESIGN
Intelligent, conversion-driven design solutions
Intelligent, conversion-driven design solutions
03. MOTION GRAPHICS & VIDEO
Engaging storytelling through dynamic visuals
Engaging storytelling through dynamic visuals
04. DIGITAL MARKETING & ADVERTISING
Strategic design for social media and paid campaigns
Strategic design for social media and paid campaigns
05. UI/UX & WEB DESIGN
Clean, intuitive, and user-focused interfaces
Clean, intuitive, and user-focused interfaces
WORK EXPERIENCE
FOUNDER & CREATIVE DIRECTOR | DAWN MEDIA
Sep 2019 – Present | Málaga, Spain
Sep 2019 – Present | Málaga, Spain
Dawn Media is a creative studio specialising in visual communication, brand identity and creative direction. We create distinctive visual systems that help businesses communicate with greater clarity, consistency and impact across digital platforms.
Every project begins with understanding the brand, audience and commercial objective before moving into creative direction and design. Research, psychology and cultural context inform the visual decisions, ensuring the resulting work is purposeful rather than purely decorative.
My work spans brand identity, visual strategy, social media design, creative direction and presentation design for businesses, cultural institutions and personal brands.
FREELANCE GRAPHIC DESIGNER | GREGORY STUART ALLEN
Oct 2010 – Sep 2019 | Leicester, UK
Oct 2010 – Sep 2019 | Leicester, UK
Commercial visual design for international studios, producing thousands of projects across a nine-year freelance career. The work demanded consistent visual quality, compositional precision and disciplined production across high-volume commercial deadlines.
Specialised in image-led visual communication, cover art, packaging, typography, compositing and art direction. Worked with established studios, directors, performers and creative teams across a large and varied international portfolio.
The scale and pace of the work developed a highly disciplined approach to visual craft, commercial production and maintaining creative consistency across large volumes of work.
GRAPHIC DESIGNER | CAPRICORN STUDIOS LTD
Sep 2008 – Aug 2009 | Birmingham, UK
Sep 2008 – Aug 2009 | Birmingham, UK
Early client-facing design role spanning landing pages for the hospitality sector, marketing collateral and digital asset retouching.
This was my first experience working directly to client briefs within a commercial production environment, developing the foundations of professional design practice, visual communication and client collaboration.
DIRECTOR OF DIGITAL MEDIA | VENTURE PORTRAITS
Jul 2006 – Jul 2008 | Royal Tunbridge Wells, UK
Jul 2006 – Jul 2008 | Royal Tunbridge Wells, UK
High-end photographic retouching and portrait work within a commercial studio environment. Managed digital asset systems, trained junior staff in Adobe Photoshop and maintained quality control across a seven-day order-to-print workflow.
The role developed technical precision, digital production management and an understanding of maintaining consistent visual quality across a high-volume workflow.
EDUCATION
BACHELOR OF FINE ARTS | VISUAL COMMUNICATIONS
Sep 2003 – Jul 2006 | Birmingham City University
Sep 2003 – Jul 2006 | Birmingham City University
Specialised in visual communication and design, developing a strong foundation in typography, composition, colour, image-making and visual storytelling. The course combined creative practice with an understanding of how visual communication can inform, persuade and create meaning for specific audiences.
FOUNDATION DEGREE | ART & DESIGN
Sep 2002 – Jul 2003 | Birmingham City University
Sep 2002 – Jul 2003 | Birmingham City University
Foundation study across a broad range of creative disciplines, developing independent creative thinking, visual experimentation and practical approaches to image-making and design. The course established the artistic foundation for subsequent study in visual communication and design.
WHY WORK WITH GREGORY?
✓ EXPERT LEVEL DESIGN-THINKING
Over 15 years of experience crafting strategic, results-driven design.
Over 15 years of experience crafting strategic, results-driven design.
✓ BUSINESS-FIRST APPROACH
Every design decision is rooted in conversion, engagement, and brand growth.
Every design decision is rooted in conversion, engagement, and brand growth.
✓ CUSTOM, HANDCRAFTED BRANDING
No generic solutions, only distinctive, high-value brand assets!
No generic solutions, only distinctive, high-value brand assets!
✓ NO HARD SELL, NO UPSELL... JUST PROVEN RESULTS
Clients see tangible business impact from my work.
Clients see tangible business impact from my work.
LET’S BUILD SOMETHING EXTRAORDINARY